000			02840nam a22004815i 4500
003			DE-He213
005			20151013141914.0
007			cr nn 008mamaa
008			141016s2015 gw | s |||| 0|eng d
020			_a9783319098555 _9978-3-319-09855-5
024	7		_a10.1007/978-3-319-09855-5 _2doi
050		4	_aHF5410-5417.5
072		7	_aKJS _2bicssc
072		7	_aKJSM _2bicssc
072		7	_aBUS043000 _2bisacsh
082	0	4	_a658.8 _223
100	1		_aDoligalski, Tymoteusz. _eauthor.
245	1	0	_aInternet-Based Customer Value Management _h[electronic resource] : _bDeveloping Customer Relationships Online / _cby Tymoteusz Doligalski.
260		1	_aCham : _bSpringer International Publishing : _bImprint: Springer, _c2015.
300			_aIX, 152 p. 9 illus., 2 illus. in color. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
490	1		_aManagement for Professionals, _x2192-8096
505	0		_aCharacteristics of the Concept of Customer Value Management -- Influence of the Internet on Value to Customer -- Conceptual Model of Internet-Based Customer Portfolio Building -- Financial Aspects of Customer Value Management.
520			_aCustomer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value. This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The author’s approach is not limited by branches or sectors – differences in customer value management approaches are perceived through a prism of relationships between the company and its customers.
650		0	_aEconomics.
650		0	_aMarketing.
650		0	_aManagement information systems.
650	1	4	_aEconomics/Management Science.
650	2	4	_aMarketing.
650	2	4	_aSales/Distribution/Call Center/Customer Service.
650	2	4	_aBusiness Information Systems.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9783319098548
830		0	_aManagement for Professionals, _x2192-8096
856	4	0	_uhttp://dx.doi.org/10.1007/978-3-319-09855-5
912			_aZDB-2-SBE
942			_2ddc _cEBOOK
999			_c3102 _d3102