000			01210nam a2200277 a 4500
001			CBN000000724
005			20190425020002.0
008			020813s2011 inua b 000 0 eng d
020			_a9781463434298 (pbk.)
020			_a1463434294 (pbk.)
020			_a9781463434281 (hbk.)
020			_a9781463434274 (ebk.)
040			_aCBNCAT
082			_a658.827 _222
100	1		_aKayode, Muyiwa
245	1	0	_aThe seven dimensions of branding : _bbrand building from the african perspective / _cMuyiwa kayode.
260			_aBloomington, IN : _bAuthorHouse, _c2011.
300			_a121p. : _bill. ; _c23cm.
504			_aIncludes bibliographical references.
520			_aArticulates the fundamental elements of the branding process, with specific reference to Africa's largest emerging market, Nigeria. It gives an insight into the peculiar challenges of creating and building successful brands in Africa and explains why global brands are not emerging from this vibrant continent. and shows how the universal principles of branding may be successfully applied in emerging economies.
590			_aoif 24/06/15
591			_aLoan
650		0	_aBranding.
650			_aMarketing
942			_2ddc _cBOOK _04
999			_c2431 _d2431