000			03055cam a2200433 a 4500
001			2009036140
003			DLC
005			20151013135803.0
008			090828s2010 nyuab b 001 0 eng
010			_a 2009036140
020			_a9780415773362 (hardback)
020			_a0415773369 (hardback)
020			_a9780415773379 (pbk.)
020			_a0415773377 (pbk.)
020			_a9780203088982 (ebook)
020			_a0203088980 (ebook)
035			_a(OCoLC)ocn435422996
040			_aDLC _cDLC _dYDX _dDEBBG _dYDXCP _dBTCTA _dBAKER _dOCLNG _dBWK _dCDX _dBWX _dDLC
050	0	0	_aHM1221 _b.P78 2010
082	0	0	_a659.2 _222
245	0	0	_aPublic relations cases : _binternational perspectives / _cedited by Danny Moss and Melanie Powell with Barbara DeSanto.
250			_a2nd ed.
260			_aNew York, NY : _bRoutledge, _c2010.
300			_axvi, 192 p. : _bill., maps ; _c25 cm.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction -- Take a look at my giraffe : promoting Chester zoo -- Jane's ride across America -- Kerala : God's own country : from backwaters to one of the ten paradises on earth -- LG mobile : utilizing the blogosphere to increase buzz and drive positive sentiment of mobile phones -- Enacting corporate citizenship in Korea : Novartis Korea's five-generation families campaign -- Taking the time to listen, learn & act : an example of complex international dialogue -- Setting up an effective press office for a professional body -- Managing the evolution of an agency to meet the needs of a digital media environment -- John Smith's 'the people's race' -- Remembering the few -- When PR meets marketing : on the intra-organizational challenges in the implementation of integrated communication -- Coca-cola beverages Hrvatska : public relations model of a socially responsible company -- The Bolton brand : place branding as an alternative approach to local authority corporate identity -- Chimney pots campaign.
520			_aThis unique collection of contemporary international public relations case studies gives the reader in-depth insight into effective public relations practice in a range of organizational contexts. The book also examines: the use of social media and blogging as a communications medium; the growing importance of corporate social responsibility programmes; local authority identity change; high profile international charitable fundraising; sports sponsorship; property sector PR.
590			_arua 30/04/13
591			_aLoans
650		0	_aPublic relations _vCase studies.
650		0	_aPublic relations _vCross-cultural studies.
650		0	_aCorporations _xPublic relations _vCase studies.
650		0	_aInternational business enterprises _vCase studies.
700	1		_aMoss, Danny, _d1954-
700	1		_aPowell, Melanie.
700	1		_aDeSanto, Barbara, _d1950-
856	4	1	_3Table of contents _uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018667647&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
942			_2ddc _cBOOK
999			_c229 _d229