| 000 | 01089cam a22002774a 4500 | ||
|---|---|---|---|
| 008 | 040903t2005 mauad erb 001 0 eng | ||
| 020 | _a9781591396192 (HB) | ||
| 020 | _a1591396190 (hardcover : alk. paper) | ||
| 040 |
_aDLC _cDLC |
||
| 050 | 0 | 0 |
_aHF5415.153 _b.K53 2005 |
| 082 | 0 | 0 |
_a658.8'02 _bKIM |
| 100 | 1 | _aKim, W. Chan. | |
| 245 | 1 | 0 |
_aBlue ocean strategy : _bhow to create uncontested market space and make the competition irrelevant / |
| 260 |
_aBoston, Mass. : _bHarvard Business School Press, _cc2005. |
||
| 300 | _axv, 240 p. : | ||
| 504 | _aIncludes bibliographical references (p. [223]-229) and index. | ||
| 520 | _aBlue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. | ||
| 590 | _arua 29/04/13 osa 10/01/19 | ||
| 591 | _aLoans | ||
| 650 | 0 | _aNew products. | |
| 650 | 0 | _aMarket segmentation. | |
| 700 | 1 | _aMauborgne, Renée. | |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/toc/ecip0422/2004020857.html |
| 942 |
_2ddc _cBOOK |
||
| 949 | _a658.8'02 KIM | ||
| 999 |
_c2056 _d2056 |
||