000			01149nam a2200325 a 4500
008			020813s1997 enka b 001 0 eng d
020			_a003099019X (pbk)
020	1	5	_a9781861524539
020			_a1861524536
040			_aCBNCAT
082			_a658.8 _bFIN
245	1	0	_aFinancial services marketing : _ba reader /
260			_aLondon : _bDryden press, _cc1997.
300			_ax, 375p.;
504			_aIncludes bibliographical references and index.
520			_aThis comprehensive survey covers all aspects of marketing, including: the marketing environment; consumer behaviour in the financial services; product innovation and development; customer care; service quality and customer services; pricing; distribution; and marketing strategy.
590			_aoif 19/03/2015
591			_aLoans
650		0	_aFinancial services industry
650			_aMarketing.
650			_aFinancial institutions
650			_aManagement science
650			_aBank marketing
650			_aBusiness
700			_aMeidan, Arthur.
700			_aMoutinho, Luiz.
700			_aLewis, Barbara R.
942			_2ddc _cBOOK
949			_a658.8 FIN
999			_c1991 _d1991