| 000 | 00650cam a22002293u 4500 | ||
|---|---|---|---|
| 008 | 991229s1998 xxu ||b 001 ||eng | | ||
| 020 | _a0256261903 | ||
| 020 | _a007116703X | ||
| 040 |
_aDLC _cDLC |
||
| 050 | 0 | 0 | _aHF5415.3 |
| 082 | 0 | 4 | _a658.8/342 |
| 100 | 1 | _aPeter, J. Paul. | |
| 245 | 1 | 0 |
_aConsumer behavior and marketing strategy : _bJ. Paul Peter, Jerry C. Olson. |
| 250 | _a5th ed. | ||
| 260 |
_aBoston, Mass : _bIrwin/McGraw-Hill, _c1998. |
||
| 300 | _ap. cm. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aConsumer behavior. | |
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aOlson, Jerry C | |
| 942 |
_2ddc _cBOOK |
||
| 999 |
_c18069 _d18069 |
||