000			01538nam a2200325 a 4500
001			94170810
003			DLC
005			20151013140000.0
008			940614s1994 ilua 001 0 eng d
010			_a 94170810
942			_2ddc _cBOOK
978			_a9781557385512
020			_a1557385513
035			_a(OCoLC)30343442
040			_aINS _cINS _dDLC
050	0	0	_aHF5415.126 _b.H843 1994
082			_a658.800285574 _222
100	1		_aHughes, Arthur Middleton.
245	1	0	_aStrategic database marketing : _bthe masterplan for starting and managing a profitable, customer-based marketing program / _cArthur M. Hughes.
260			_aChicago, Ill. : _bProbus Pub. Co., _cc1994.
300			_axi, 352 p. : _bill. ; _c24 cm.
500			_aIncludes index.
520			_aArthur Hughes explained how to build a marketing database and use it to find new customers and maintain customer loyalty. Teaches some practical, workable principles which can used to build profitable relationships with customers that will boost customer retention rate and increase sales and profits. Whether your interest is in packaged goods, communications, retailing, financial services, or any of a hundred other industries, you will find Strategic Database Marketing tremendously helpful in developing and testing your marketing strategy.
590			_aoif 19/02/15
591			_aLoan
650			_aMarketing _x Databases.
650		0	_aDatabase marketing _xPlanning.
650			_aDatabase management.
650			_aMarketing _xUse of Computers
999			_c1735 _d1735