| 000 | 01003pam a22002774a 4500 | ||
|---|---|---|---|
| 008 | 041214s2006 njua b 001 0 eng | ||
| 020 | _a9780131457577 | ||
| 020 | _a0131457578 | ||
| 040 |
_aDLC _cDLC |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.K64 2006 |
| 082 | 0 | 0 |
_a658.8 _bKOT |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 | _aMarketing management / |
| 250 | _a12th ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bPearson Prentice Hall, _cc2006. |
||
| 300 | _axxxix, 733 [45] p. : | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aThis text reflects changes in marketing theory and practice ... It is dedicated to helping companies, groups, and individuals adapt their marketing strategies and management to the marketplace realities of the twenty-first century. | ||
| 590 | _aoif 17/02/15 | ||
| 591 | _aLoan | ||
| 650 | 0 | _aMarketing | |
| 700 | 1 | _aKeller, Kevin Lane, | |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/toc/ecip055/2004029595.html |
| 942 |
_2ddc _cBOOK |
||
| 949 | _a658.8 KOT | ||
| 999 |
_c1714 _d1714 |
||