000			01181pam a22002654a 4500
008			051220s2006 enka b 001 0 eng
020			_a9780273646358 (pbk.)
020			_a0273646354 (alk. paper)
040			_aDLC _cDLC
050	0	0	_aHF5415.2 _b.S345 2006
082	0	0	_a658.83 _bSCH
100	1		_aSchmidt, Marcus,
245	1	0	_aMarketing research : _ban international approach /
260			_aHarlow, England ; _aNew York : _bPrentice Hall/Financial Times, _c2006.
300			_axiv, 613 p. :
504			_aIncludes bibliographical references and index.
520			_aA tools-oriented book that shows how international marketing managers can transform existing (secondary) and newly collected (primary) 'raw' data into useful information. The authors provide short examples which illustrate the different marketing techniques, as well as a large scale study (a comprehensive interview with 450 export managers), so that students can apply the techniques to real empirical data.
590			_aoif 17/02/15
591			_aLoan
650		0	_aMarketing research
650		0	_aExport marketing
700	1		_aHollensen, Svend.
942			_2ddc _cBOOK
949			_a658.83 SCH
999			_c1707 _d1707