000			01847nam a22002657a 4500
008			200117b xxu||||| |||| 00| 0 eng d
020			_a9781907720826
020			_a1907720820
040			_aCBNCAT
050			_aHG1708 _b.7S54
082			_a 332.1'068 _bSHE
100			_aShevlin, Ron.
245			_aSmarter bank : _bwhy money management is more important than money movement to banks and credit unions /
260			_aUnited States : _bSearching finance, _c2015.
300			_axii, 280 pages : illustrations (some color) ; 22 cm
504			_aIncludes bibliographical references (pages 275-280).
520			_aWith technological developments and upstarts threatening to disrupt and displace established financial institutions, what should banks and credit unions do to defend their positions, and to grow and thrive in the new world of banking? Smarter Bank helps banks and credit unions: 1) Understand and react to emerging technological disruptions; 2) Regain consumer trust; and 3) Be more profitable. In short, it's about how to become a "smarter" bank. Smarter about developing customer trust and relationships, smarter about understanding consumers' needs and wants, smarter about using technology, smarter about marketing products and services--and smarter about making money. Smarter Bank provides a no-nonsense framework to address broad issues impacting banking's rapidly changing business model. The book addresses topics like innovation, big data, customer engagement, mobile payments, personal financial management, and the changing financial behaviors of consumers, in particular, the Gen Yers.
590			_aoif 17/01/2020
591			_aLoans
650			_aBank management
650			_aElectronic funds transfers.
650			_aInternet banking
942			_2ddc _cBOOK
949			_a332.1'068 SHE
999			_c16745 _d16745