000			01239cam a2200313 a 4500
001			98052099
003			DLC
005			20180816020002.0
008			981207s2000 njua b 001 0 eng
010			_a 98052099
020			_a0130122173
020			_a8120316906
040			_aDLC _cDLC _dDLC
050	0	0	_aHF5415.13 _b.K64 2000
082	0	0	_a658.8 _222
100	1		_aKotler, Philip.
245	1	0	_aMarketing management / _cPhilip Kotler.
250			_a10th ed (Millennium ed.)
260			_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2000.
300			_axxxii, 718, [32] p. : _bcol. ill. ; _c26 cm.
440		4	_aThe Prentice Hall international series in marketing
500			_aReprinted in New Delhi by Prentice-Hall of India Private Ltd.
504			_aIncludes bibliographical references and indexes.
520			_aThis text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents company examples.
590			_aoif 30/01/15
591			_aLoan
650		0	_aMarketing _xManagement.
942			_2ddc _cBOOK _04
999			_c1580 _d1580