000 00941nam a2200313 a 4500
001 4437933
003 OSt
005 20200219162935.0
008 940209s1993 enka f 001 0 eng d
010 _a 94116903
020 _a9780712108539
020 _a071210853X (pbk)
035 _a(OCoLC)29223141
040 _aUk
_cUk
_dDLC
050 0 0 _aHF5415
_b.J445 1993
082 0 0 _a658.8
_222
100 1 _aJefkins, Frank William.
245 1 0 _aModern marketing /
_cFrank Jefkins.
250 _a3rd ed.
260 _aLondon :
_bM + E,
_c1993.
300 _ax, 339 p. ill.;
_c22 cm.
440 1 _aM & E handbook series,
_x0265-8828
500 _aIncludes index.
520 _aThe third edition of Modern Marketing continues to look at marketing from a practical viewpoint and maintains the lively, interesting style of earlier editions.
590 _aoif 16/10/14
591 _aLoan
650 0 0 _aMarketing
942 _2ddc
_cBOOK
999 _c1496
_d1496