000			01709cam a2200337 a 4500
001			2002281798
003			DLC
005			20151013135937.0
008			021022s2002 ne a b 000 0 eng d
010			_a 2002281798
020			_a0762308575
035			_a(OCoLC)ocm49941736
040			_aB9K _cB9K _dDLC
050	0	0	_aHF5415.122 _b.E29 2002
082	0	0	_a658.8'01'5195 _222
245	0	0	_aEconometric models in marketing / _cedited by P.H. Franses, A.L. Montgomery.
260			_aAmsterdam ; _aNew York : _bJAI, _c2002.
300			_aix, 350 p. : _bill. ; _c23 cm.
440		0	_aAdvances in econometrics _v16
504			_aIncludes bibliographical references.
520			_aIn the 16th Edition of Advances in Econometrics we present twelve papers discussing the current interface between Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing marketing data. The papers are representative of the types of problems and methods that are used within the field of marketing. Marketing focuses on the interaction between the firm and the consumer. Economics encompasses this interaction as well as many others. Economics, along with psychology and sociology, provides a theoretical foundation for marketing.
590			_aoif 21/07/14
591			_aLoan
650		0	_aMarketing _xEconometric models.
650			_aBusiness.
700	1		_aFranses, Philip Hans, _d1963-
700	1		_aMontgomery, A. _q(Alan)
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0613/2002281798-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0613/2002281798-t.html
942			_2ddc _cBOOK
999			_c1423 _d1423