000			03185cam a22003254a 4500
008			020122s2002 nju b 001 0 eng
020			_a0691096465 (alk. paper)
040			_aDLC _cDLC
082	0	0	_a658.4/012 MCF _b1
100	1		_aMcAfee, R. Preston.
245	1	0	_aCompetitive solutions : _bthe strategist's toolkit /
260			_aPrinceton, N.J. : _bPrinceton University Press, _c2002.
300			_axx, 404 p. ;
500			_aCompetitive Solutions is an entertaining and wide ranging introduction to successful business methods applied to a variety of real-world situations. Rejecting the one-size-fits-all premise that underlies so many guides to business strategy, Preston McAfee develops the intellectual tools and insights needed to confront many marketplace problems. Drawing on his broad experience as a consultant for major U.S. companies, as well as extensive research, McAfee emphasizes cooperation, pricing, litigation, and antitrust as vital to a firm's competitive posture--and focuses more attention on these elements than do most business strategy accounts. McAfee begins by considering strategy as successfully applied by America On Line, an example that introduces many of the tools discussed in greater depth throughout the book. From here he moves to industry analysis: By examining the context for developing a strategy, he points out uses of positioning and differentiation that enable a firm to weaken price competition and deter rivals from stealing customers. McAfee's exploration of a product's life cycle proves an invaluable guide to positioning new technology in order to maximize the potential for future customers. In the centerpiece of the book, McAfee lays out a how-to manual for cooperation, providing tactics crucial for setting standards, lobbying the government, and fostering industry growth. Writing in a conversational manner, McAfee also addresses such deep topics as organizational design and employee compensation and incentives. More detailed discussions examine antitrust enforcement, which is an increasingly important constraint on strategy, as well as strategies for pricing, bidding, signaling, and bargaining. This book is a fascinating examination of modern business strategy and its application in many different settings. Students of business and economics--as well as executives and managers--will recognize Competitive Solutions as an indispensable resource as well as a definitive vision of the strategic firm: one in which each element of company strategy reinforces the other elements.
504			_aIncludes bibliographical references and index.
650		0	_aStrategic planning.
650		0	_aBusiness planning.
650		0	_aDecision making.
650		0	_aGame theory.
650		0	_aPricing.
650		0	_aAntitrust law.
650		0	_aIndustrial management.
650		0	_aCompetition.
650		0	_aStrategic planning
856	4	1	_uhttp://www.loc.gov/catdir/samples/prin031/2002020102.html
856	4	1	_uhttp://www.loc.gov/catdir/toc/prin031/2002020102.html
856	4	2	_uhttp://www.loc.gov/catdir/description/prin022/2002020102.html
942			_2ddc _cEBOOK
949			_a658.4/012 MCF
999			_c13807 _d13807