000			01508cam a2200313 a 4500
008			050204s2011 enka b 001 0 eng d
020			_a9781856178495 (pbk.)
020			_a1856178498 (pbk.)
040			_aStDuBDS _c StDuBDS
050	0	0	_aHD69.B7 _bD45 2011
082	0	4	_a658.8'27 _bDEC
100	1		_aDe Chernatony, Leslie,
245	1	0	_aCreating powerful brands /
250			_a4th ed.
260			_aOxford ; _aBurlington, MA : _bButterworth-Heinemann, _cc2003.
300			_a xxv, 483 p. :
500			_aPrevious ed.: Oxford: Elsevier/Butterworth-Heinemann, 2003.
504			_aIncludes bibliographical references and index.
520			_aThis has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. The definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. Bullets: . Summarises the latest thinking and best practice in the domain of branding . All new real marketing campaigns show how branding theories are implemented in practice . Brought right up to date with a clear European and UK focus.
590			_anmn 13/04/17
591			_aLoan
650		0	_aBrand name products
650			_aProduct management
650		0	_aBranding (Marketing)
700	1		_aMcDonald, Malcolm.
700			_aWallace, Elaine
942			_2ddc _cBOOK
949			_a658.8'27 DEC
999			_c1222 _d1222