000 02115nam a2200301 a 4500
008 020813s2011 ohua b 001 0 eng d
020 _a9781111526917 (pbk.)
020 _a1111526915 (pbk.)
040 _aCBNCAT
082 _a658.4'21
100 1 _aKuratko, Donald F.
245 1 0 _aCorporate innovation and entrepreneurship :
_b entrepreneurial development within organizations /
250 _a3rd. International ed.
260 _aMason, Ohio :
_bSouth-Western/Cengage Learning,
_c2011.
300 _axviii, 483 p. :
500 _aPrevious ed.: Corporate entrepreneurship and innovation : entrepreneurial development within organizations / Michael H. Morris, Donald F. Kuratko, Jeffrey G. Covin.
504 _aIncludes bibliographical references and index.
520 _aCorporate Innovation & Entrepreneurship, 3E, International Edition" is a comprehensive, one-of-a-kind text for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, this unique text employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. A professional format and look make the text especially appealing and appropriate for sophisticated readers and experienced business professionals. This groundbreaking text fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies' competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of "Corporate On& Entrepreneurship Edition" provides detailed, actionable answers to the 'what,' 'how,' 'where,' and 'who' questions surrounding corporate entrepreneurship in today's dynamic business environment.
590 _aoif 23/06/14
591 _aLoan
650 0 _aEntrepreneurship.
650 _aOrganizational change.
650 _aBusiness planning.
700 _aMorris, Michael H.
700 _aCovin, Jeffrey G. (Jeffrey Glenn)
942 _2ddc
_cBOOK
949 _a658.4'21 KUR
999 _c1211
_d1211