| 000 | 00936cam a2200277 a 4500 | ||
|---|---|---|---|
| 008 | 101104s2012 enka b 001 0 eng | ||
| 020 | _a9780273753360 (pbk.) | ||
| 020 | _a0273753363 (pbk.) | ||
| 040 |
_aDLC _cDLC |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.K64 2012 |
| 082 | 0 | 0 |
_a658.8 _bKOT |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 | _aMarketing management / |
| 250 | _a14th ed., Global ed. | ||
| 260 |
_aHarlow, Essex. : _bPearson Education, _cc2012. |
||
| 300 | _a1 v. (various pagings) : | ||
| 500 | _aPrevious ed.: 2009. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aThis is the 14th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning. | ||
| 590 | _aoif 23/06/14 | ||
| 591 | _aLoan | ||
| 650 | 0 | _aMarketing | |
| 650 | _aMarketing. | ||
| 700 | 1 | _aKeller, Kevin Lane, | |
| 942 |
_2ddc _cBOOK |
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| 999 |
_c1208 _d1208 |
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