| 000 | 00872nam a2200265 a 4500 | ||
|---|---|---|---|
| 008 | 860620t1987 iluaaaaerb 001 0 eng | ||
| 020 | _a0256036403 | ||
| 040 |
_aDLC _cDLC |
||
| 050 | 0 | 0 |
_aHF1009.5 _b.C35 1987 |
| 082 | 0 | 0 |
_a658.84 _bCAT |
| 100 | 1 | _aCateora, Philip R. | |
| 245 | 1 | 0 | _aInternational marketing / |
| 250 | _a6th ed. | ||
| 260 |
_aHomewood, Ill. : _bIrwin , _cc1987. |
||
| 300 | _axvii, 839 p. :ill, | ||
| 500 | _aIncludes index | ||
| 504 | _aIncludes bibliographical references | ||
| 520 | _aThis reflects the pervasiveness of the competition in businesses resulting change in orientation from international marketing to the more encompassing global marketing. | ||
| 590 | _akjo 16/01/2019 | ||
| 591 | _aLoans | ||
| 650 | 0 | _aExport marketing. | |
| 650 | 0 | _aInternational business enterprises. | |
| 942 |
_2ddc _cBOOK |
||
| 949 | _a658.84 CAT | ||
| 999 |
_c11727 _d11727 |
||