| 000 | 00941cam a2200265 a 4500 | ||
|---|---|---|---|
| 008 | 810518s1982 nyua grbp 001 0 eng | ||
| 020 | _a0070489203 | ||
| 040 |
_aDLC _cDLC |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.G84 |
| 082 | 0 | 0 |
_a658.8 _bGUI |
| 100 | 1 | _aGuiltinan, Joseph P. | |
| 245 | 1 | 0 |
_aMarketing management : _bstrategies and programs / |
| 250 | _a1st ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc1982. |
||
| 300 | _axvi, 412 p. : | ||
| 440 | 0 | _aMcGraw-Hill series in marketing | |
| 504 | _aIncludes index. | ||
| 520 | _aThe book covers most of the basic concepts of marketing from a decision-making perspective rather than from a descriptive perspective, although in a amore sophisticated version. It focuses more on the middle management marketing decisions. | ||
| 590 | _akjo 16/01/2-19 | ||
| 591 | _aLoans | ||
| 650 | 0 | _aMarketing---Management | |
| 700 | 1 | _aPaul, Gordon W. | |
| 942 |
_2ddc _cBOOK _n |
||
| 949 | _a658.8 GUI | ||
| 999 |
_c11695 _d11695 |
||