Managing new product development and innovation : a microeconomic toolbox / Hariolf Grupp, Shlomo Maital ; with contributions from Amnon Frenkel ... [et al.].
Material type:
TextSeries: New horizons in the economics of innovationPublication details: Cheltenham, UK ; Northampton, MA : Edward Elgar, 2001.Description: xxi, 356 p. : ill. ; 25 cmISBN: - 1840645717
- 658.5/75 21
- HF5415.153 .G784 2001
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Includes bibliographical references (p. 339-351) and index.
This book provides a new approach to the microeconomics ofinnovation by measuring the technical quality of new products and guiding the managers of innovation and technology in the centrak considerations of today's knowledge based companies.
osc 23/04/14
Laons
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