The Tipping Point : how little things can make a big difference /
Material type:
TextPublication details: New York: Back Bay Books Little Brown c2001Description: viii,280pISBN: - 9780316679077
- 0316679070
- 302 GLA
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Includes index
Tipping Point is that magic moment when an idea, trend, or social behaviour crosses a threshold, tips, and spreads like wildfire. The book brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
uaj 30/7/2013, ijb 17/04/2019
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