Central Bank of Nigeria Library

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Marketing in hospitality and tourism : a consumer focus /

By: Contributor(s): Material type: TextTextPublication details: London ; New York : Cassell, c1994.Description: viii, 312 p . :illISBN:
  • 9780304328253
  • 0304328251
Subject(s): DDC classification:
  • 658.8 TEA
Summary: This book aims to integrate the theory and practice of hospitality and tourism marketing from the perspective of understanding, interpreting and meeting the needs of consumers. This book also addresses some of the important methodological implications of consumer research, and its comprehensive research-based examples and case study illustrations are drawn from a range of international hospitality and tourism settings.
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Item type Current library Collection Call number Status Date due Barcode
Monograph & others Monograph & others CBN HQ Library General Stacks Non-fiction 658.8 TEA (Browse shelf(Opens below)) Available 31008100097928

Includes bibliographical references and index.

This book aims to integrate the theory and practice of hospitality and tourism marketing from the perspective of understanding, interpreting and meeting the needs of consumers. This book also addresses some of the important methodological implications of consumer research, and its comprehensive research-based examples and case study illustrations are drawn from a range of international hospitality and tourism settings.

gau 17/10/2016

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