TY  - BOOK
AU  - Grupp,Hariolf
AU  - Maital,Shlomo
TI  - Managing new product development and innovation: a microeconomic toolbox 
SN  - 1840645717
AV  - HF5415.153 .G784 2001
U1  - 658.5/75 21
PY  - 2001///
CY  - Cheltenham, UK, Northampton, MA
PB  - Edward Elgar
KW  - Technological innovations
KW  - Economic aspects
KW  - New products
N1  - Includes bibliographical references (p. 339-351) and index
N2  - This book provides a new approach to the microeconomics ofinnovation by measuring the technical quality of new products and guiding the managers of innovation and technology in the centrak considerations of today's knowledge based companies
ER  -