TY  - BOOK
AU  - Stockard,Olivia
TI  - The write approach : : techniques for effective business writing / 
SN  - 9780857248312 (pbk.)
AV  - HF5718.3 .S764 2011 
U1  - 808.06665  
PY  - 2011///
CY  - Bingley : 
PB  - Emerald, 
KW  - Business writing
KW  - Write approach
N1  - .Previous ed.: London: Academic, 1999; Includes bibliographical references and index
N2  - In this new edition of "The Write Approach", Dr. Stockard discusses how the speed of technology can cause business writers to shortcut the thinking, planning, and editing needed for good writing. Rather than pushing the send button without considering the consequences, writers are guided in ways to be more thoughtful in their use of communication tools and practices. The new edition's expanded commentary and exercises underscore the author's basic premise: writers must determine their purpose for writing, consider their readers' expectations, and polish the final product. Self-instructional activities invite readers to practice evaluating and improving business writing
ER  -