TY  - BOOK
AU  - Vernon,Ivan R.
AU  - Lamb,Charles W.
TI  - The Pricing function: a pragmatic approach 
SN  - 0669004405
AV  - HF5415.125 .P74
U1  - 658.1'55 
PY  - 1976///
CY  - Lexington, Mass.
PB  - Lexington Books
KW  - Pricing
KW  - Price policy
KW  - Pricing strategy
KW  - Pricing function
N1  - Includes bibliographical references and index
N2  - This book has been prepared in response to marketers' need for readily information on how to price. This book draws together a number of operationally useful articles as well as several more theoretical papers. Those finally chosen are those that ultimately, will best assist the pricer in his decision-making capacity
ER  -