TY  - BOOK
AU  - Rothberg,Robert R.
TI  - Corporate strategy and product innovation
SN  - 0029275202
AV  - HD69.N4 C67 1981
U1  - 658.5'75 
PY  - 1981///
CY  - New York
PB  - Free Press
KW  - New products
KW  - Product management
N1  - Includes index; Includes bibliographical references p. 510-515 and index
N2  - This second edition contains a number of changes . They reflect new realities in the socio-economic and technological environment as well as the availability of significant new material. While a good deal of the content differs from the first edition, the basic organizing principles remain the same. One change in the second edition is the new emphasis given to the role of law government as a stimulus and barrier to innovation
ER  -