TY  - BOOK
AU  - Rowe,Alan J.
AU  - Mason,Richard O.
AU  - Dickel,Karl E.
TI  - Strategic management and business policy: a methodological approach 
SN  - 0201063875 (pbk.) :
AV  - HD31 .R775
U1  - 658.4'012 
PY  - 1982///
CY  - Reading, Mass.
PB  - Addison-Wesley Pub. Co.
KW  - Business planning
KW  - Management
N1  - Includes bibliographical references and index
N2  - This book deals with complex problems confronting managers in a rapidly changing environment. It is further design to prepare individuals to cope with problems of strategic management. Several methods are described in this book; they constitute the tools needed to analyze strategic problems
ER  -