TY  - BOOK
AU  - Newfarmer,Richard S.
AU  - Shaw,William
AU  - Walkenhorst,Peter
TI  - Breaking into new markets: emerging lessons for export diversification 
SN  - 9780821376379
AV  - HF1413 .B725 2009
U1  - 658.84'091724 
PY  - 2009///
CY  - Washington, D.C.
PB  - World Bank
KW  - Exports
KW  - Foreign trade promotion
KW  - Diversification in industry
N1  - Includes bibliographical references and index
N2  - This book takes a fresh look at export diversification. It concludes that much of the recent literature, though novel, has focused excessively on simply adding new products to export portfolios. One branch of these studies centers on the 'discovery' of exports, and it argues that the threat of entry (imitation) leads to an underinvestment in bringing new products to the global market. Another analytical branch focuses on changing the contents of an export portfolio to mirror the exports of countries with higher incomes on the grounds that these lead to higher productivity. Both strands implicitly point to the need for careful yet active government policies. While such policies are important, this book argues for a more comprehensive view of diversification and hence a more comprehensive trade policy strategy-one that takes into account improving the quality of existing exports, breaking into new geographic markets, and increasing services exports
UR  - http://www.loc.gov/catdir/enhancements/fy1210/2009005195-d.html
ER  -