TY  - BOOK
AU  - Costello,Dennis
TI  - New venture analysis: research, planning, and finance 
SN  - 087094505X
AV  - HF5415.153 .C67 1985
U1  - 658.4'06 
PY  - 1985///
CY  - Homewood, Ill.
PB  - Dow Jones-Irwin
KW  - New products
KW  - Research, Industrial
KW  - Venture capital
N1  - Includes index; Includes bibliographical references: p.179-184
N2  - This book is about ideas on how to do a better job dealing with new ventures within your company. It intended to give practicing business managers, analysts, and business students about how to select the most promising research  and development projects; ideas about how to better understand the markets, competitors, costs, and uncertainties facing your new ventures; ideas about how to finance your new ventures; and even ideas on how to generate new ventures ideas
ER  -