TY  - BOOK
AU  - Pacek,Nenad
AU  - Thorniley,Daniel
TI  - Emerging markets: lessons for business success and the outlook for different markets 
SN  - 186197843X (hard)
AV  - HD62.4 .P33 2007
U1  - 658.049 22
PY  - 2007///
CY  - London
PB  - Profile Books in association with the Economist
KW  - International business enterprises
KW  - Management
KW  - Developing countries
KW  - Foreign economic relations
KW  - Economic conditions
N1  - Previous ed.: 2004; Includes index
N2  - This book looks at the reasons why some firms fail and others succeed. Full of real-life corporate experience, it analyses the strategic lessons for both those planning to enter and those already operating in emerging markets. It outlines the practical lessons of how, say, you make an acquisition work or deal with issues like corruption. It shows how important it is for those responsible for emerging-market operations to manage the expectations of head office and how important it is for those at head office to make the effort to understand the problems their regional managers face.
ER  -