TY  - BOOK
AU  - Prahalad,C.K.
TI  - The fortune at the bottom of the pyramid: eradicating poverty through profits 
SN  - 9780137009275 (alk. paper)
AV  - HD2932 .P73 2010
U1  - 338.8'881724 
PY  - 2010///
CY  - Upper Saddle River, N.J.
PB  - Wharton School Pub.
KW  - International business enterprises
KW  - Non-governmental organizations
KW  - Poor
KW  - Economic assistance
KW  - Globalization
N2  - This work talks about how to serve the world's poorest people and make a profit; new strategies and tactics for building winning business in today's markets; new bottom of the pyramid trends  in technology, healthcare, consumer goods, finance, and beyond; insights from top CEO succeeding in emerging markets among others.
ER  -