TY  - BOOK
AU  - Laudon,Kenneth C.
AU  - Traver,Carol Guercio
TI  - E-commerce: business, technology, society 
SN  - 032120056X
AV  - HF5548.32 .L38 2004
U1  - 658.8/421 LAU 
PY  - 2004///
CY  - Boston
PB  - Pearson/Addison Wesley
KW  - Electronic commerce
KW  - Internet marketing
KW  - Information technology
N1  - Includes bibliographical references and index
N2  - The book introduces students to the concepts and practice of electronic commerce.it emphasizes the tree major forces behind e-commerce: business fundamentals, technology opportunities, and social issues
ER  -