TY - BOOK AU - Chamberlain, Neil. W TI - The firm : : micro-economic planning and action U1 - 338.6 PY - 1962/// CY - New York PB - Mcgraw-hill KW - Industrial Organisation- Economics KW - Business enterprises KW - Microeconomics planning N1 - Includes index N2 - The book aims at shifting the focus of theorizing about the firm by providing an analytical framework which emphasizes three aspects of business behavior: 1, The planned manipulation of all the variables within the firm's control to achieve a given objective; the budget provides the integrating device for such plans. 2. The firm's preoccupation with the level and composition of its balance of inflows and outflows. 3. The interplay between plan and actuality, between ex ante and ex post ER -