TY  - BOOK
AU  - Dranove,David
AU  - Marciano,Sonia
TI  - Kellogg on strategy: concepts, tools, and frameworks for practitioners 
SN  - 0471478555 (cloth)
AV  - HD30.28 .D72 2005
U1  - 658.4'012 
PY  - 2005///
CY  - Hoboken, N.J.
PB  - John Wiley
KW  - Strategic planning
KW  - Strategic planning -case studies
KW  - Industrial management
N1  - Includes notes and index
N2  - The book shows how to use strategy effectively so your business can succeed, how to analyze your current competitive position, develop the perfect strategy to match your goals, and apply that strategy thoughtfully and effectively
UR  - http://www.loc.gov/catdir/toc/ecip059/2005006853.html
UR  - http://www.loc.gov/catdir/enhancements/fy0621/2005006853-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0621/2005006853-d.html
ER  -