TY  - BOOK
AU  - Andrew,Kenneth
TI  - The Bank Marketing Handbook
SN  - 0859413330 :
AV  - HG1616.M3 A53 1986
U1  - 332.1'2'0688 
PY  - 1986///
CY  - Cambridge [Cambridgeshire], Wolfeboro, N.H., USA
PB  - Woodhead-Faulkner
KW  - Bank Marketing
N1  - Includes index; Includes index
N2  - The book describes the marketing process step-by-step, from the initial defining of a strategy, through its design and implementation, to final evaluation
ER  -