TY  - BOOK
AU  - Channon,Derek F.
TI  - Bank Strategic Management and Marketing
SN  - 0471903833 :
AV  - HG1615 .C46 1986
U1  - 332.1'068 
PY  - 1986///
CY  - Chichester, New York
PB  - Wiley
KW  - Bank Management
KW  - Bank Marketing
N1  - Includes index
N2  - This book is the first of its kind to address the issues of strategic management and marketing in the banking industry in an international context
UR  - http://www.loc.gov/catdir/description/wiley031/85020182.html
UR  - http://www.loc.gov/catdir/toc/onix01/85020182.html
ER  -