TY  - BOOK
AU  - McKee,Kathy Brittain
AU  - Lamb,Larry F.
TI  - Applied public relations: cases in stakeholder management 
SN  - 9780415999151
AV  - HD59 .M354 2009
U1  - 659.2 22
PY  - 2009///
CY  - New York
PB  - Routledge
KW  - Public relations
KW  - Case studies
N1  - Previous ed.: Applied public relations : cases in stakeholder management / Larry F. Lamb, Kathy Brittain McKee. 2005; Includes bibliographical references and index
N2  - This book is a helpful mix of processes, case studies and practical advice that will help students grow as PR generalists or PR specialists. Virtually all areas of public relations are covered well in this book
UR  - http://www.loc.gov/catdir/enhancements/fy1112/2008054734-b.html
ER  -