TY  - BOOK
AU  - Jones,Colin
TI  - Teaching entrepreneurship to undergraduates
SN  - 9781849804066
AV  - HB615 .J657 2011
U1  - 338.04 22
PY  - 2011///
CY  - Cheltenham, UK
PB  - Edward Elgar
KW  - Entrepreneurship
KW  - Study and teaching (Higher)
N1  - Includes bibliographical references (p. 158-163) and index; Foreword / Allan Gibb -- Your teaching philosophy -- Entrepreneurship education -- The ontological dilemma -- The reasonable adventurer -- Student diversity -- The learning environment -- The resource profile -- The art of selling -- Evaluating ideas -- Business plans -- Accounting for interaction
N2  - The book provides a unique and superior conceptualization of entrepreneurship education, creating a more student-centric approach to learning, not a lecturer-centric approach to teaching
ER  -