TY  - BOOK
AU  - Berry,Leonard L.
AU  - Capaldini,L.A.
TI  - Marketing for the bank executive
SN  - 0884052907
AV  - HG1616.M3 B47
U1  - 658.89'3321 
PY  - 1974///
CY  - New York
PB  - Petrocelli Books
KW  - Bank marketing
N1  - Includes index; Bibliography: p. 272-277
N2  - Marketing for the Bank Executive has been prepared specifically for people who are not particularly knowledgeable in marketing but who would like to become more knowledgeable. The is meant to introduce the essence of marketing, its philosophy, overall structure, and key concepts, in an orderly, logical, understandable way
ER  -