TY - BOOK AU - Kaplan,Robert S. AU - Norton,David P. TI - Strategy maps: converting intangible assets into tangible outcomes SN - 9781591391340 (HC) AV - HD30.28 .K35443 2004 U1 - 658.4'012 PY - 2004/// CY - Boston PB - Harvard Business School Press KW - Intangible property - management KW - Management KW - Human capital KW - Strategic planning N1 - Includes bibliographical references and index N2 - Using dozens of vivid company examples, Kaplan and Norton show how to create customized strategy maps that allow organizations to: clarify their strategies and communicate them to all employees; identify the key internal processes that drive strategic success; align investments in people, technology, and organizational capital for the greatest impact UR - http://www.loc.gov/catdir/toc/ecip0410/2003024059.html ER -