TY  - BOOK
AU  - James, Barrie G.
TI  - Business wargames
SN  - 0140081046 (pbk)
U1  - 658.4012  
PY  - 1984///
CY  - England
PB  - Penguin Books Ltd
KW  - Business planning
KW  - Marketing - management
KW  - Strategic planning
N1  - Includes bibliographical references and index
N2  - The author shows you how the well-tested tactics of the military can be applied to your business. Using examples from the tragic mistakes and brilliant victories of military history, James draws striking parallels with case histories (both successes and failures) of industries worldwide
ER  -