TY  - BOOK
AU  - Weinstein Art
TI  - Market Segmentation: using demographics, psychographics and other niche marketing techniques to predict and model customer behavior 
SN  - 1557384924
U1  - 658.8 
PY  - 1994///
CY  - Chicago, Illinios, Cambridge, 
PB  - Probus Publishing Company
KW  - Marketing
KW  - Market Segmentation- Planning
KW  - United States of America
N1  - Includes bibliographical references and index
N2  - The book was written to provide marketing practitioners and scholars with an informative, state-of- the art guide to strategically segmenting markets
ER  -