TY  - BOOK
AU  - Gupta,Dinesh K.
AU  - Savard,Réjean
ED  - International Federation of Library Associations and Institutions.
TI  - Marketing libraries in a Web 2.0 world
SN  - 9783110263312 (Hbk)
AV  - Z716.3 .M2925 2011
U1  - 025.04'2 23
PY  - 2011///
CY  - Berlin, New York
PB  - De Gruyter Saur
KW  - Libraries
KW  - Marketing
KW  - Congresses
KW  - Online social networks
KW  - Library applications
KW  - Web 2.0
N1  - Papers from a pre-conference sponsored by the IFLA Management and Marketing Section and held in conjunction with the 2010 IFLA World Library and Information Congress; Includes bibliographical references; The library 2.0 : origins of the concept, evolutions, perceptions and realities / Olivier Le Deuff -- Making Web 2.0 work for users and libraries / Tanja Mercun and Maja Žumer -- Le marketing des bibliothèques supplanté par le web 2.0 : mythe ou réalité? / Jean-Pierre Diouf -- Staying free from "corporate marketing machines" : library policy for Web 2.0 tools / Heather Lea Moulaison and Edward M. Corrado -- Innovation as a framework for adopting Web 2.0 marketing approaches / Lisa Janicke Hinchliffe and Rudy Leon -- Web 2.0 : de nouveaux usagers en bibliothèque? / Lionel Dujol -- Creating and using personas for library service in the Web 2.0 era : a case study of the Chinese Academy of Sciences / Li-Ping Ku -- The impact of CMR 2.0 in the library / Yamina Benhaouya -- How tangible is your library in the digital environment? : implications of social media marketing in reinventing communities' library experiences / Rajesh Singh -- La dimension participative du web 2.0 : un atout marketing pour la bibliothèque de l'École Supérieure de Banque d'Alger / Nadia Temmar -- Library marketing 2.0 : experiences of the ETH-Bibliothek with social media / Rudolf Mumenthaler -- Web 2.0 tools and the marketing of libraries : the case of Africa / Amadou Anta Samb -- Brazilian librarians and Twitter / Moreno Barros -- Marketing in a Web 2.0 world : a conference perspective / Christie Koontz
N2  - These proceedings focus on the marketing applications and (non-technical) aspects of Web 2.0 in library and information set ups. The Papers included (in English and French) are exploring and discussing the following aspects: general concepts of Web 2.0 and marketing of library and information organisations; how libraries are adopting Web 2.0 marketing strategies; marketing libraries to clients in using Web 2.0 tool; international trends; interesting cases of marketing through web 2.0 tools
ER  -