TY  - BOOK
AU  - Bowman,Cliff
AU  - Asch, David.
TI  - Strategic management
SN  - 9780333387658
AV  - HD30.28 .B685 1990
U1  - 658.4'012 
PY  - 1987///
CY  - Houndmills, Basingstoke
PB  - Macmillan Education
KW  - Strategic planning
N1  - Includes index; Includes bibliographical references: p. 149
N2  - This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues
ER  -