TY  - BOOK
AU  - Gladwell, Malcolm
TI  - The Tipping Point: how little things can make a big difference 
SN  - 9780316679077 
U1  - 302  
PY  - 2001///
PB  - New York: , Back Bay Books, Little Brown
KW  - Social Psychology
KW  - Contagion (Social psychology)
KW  - Causation
KW  - Context effects (Psychology)
N1  - Includes index
N2  - Tipping Point is that magic moment when an idea, trend, or social behaviour crosses a threshold, tips, and spreads like wildfire. The book brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas
ER  -