TY  - BOOK
AU  - Schulte,Benjamin Krischan
ED  - SpringerLink (Online service)
TI  - Staying the Consumption Course: Exploring the Individual Lock-in Process in Service Relationships 
SN  - 9783658087883
AV  - HF5410-5417.5 
U1  - 658.8 23
PY  - 2015///
CY  - Wiesbaden
PB  - Springer Fachmedien Wiesbaden, Imprint: Springer Gabler
KW  - Economics
KW  - Marketing
KW  - Operations research
KW  - Economics/Management Science
KW  - Operation Research/Decision Theory
KW  - Market Research
N2  - Benjamin Krischan Schulte develops a process-model of consumer lock-in in service relationships by connecting three areas of research: path dependence, consumer behavior and service relationship marketing. He defines consumer lock-in as a situation of a potentially unaware inability to switch from or exit a consumption process due to entrenchment with increasing barriers on the individual and/or social level. Switching barriers are elaborated as consumer lock-in mechanisms. The resulting process model is outlined and empirically examined in an explorative panel study of a service relationship process in higher education. The author´s findings support the presence of consumer lock-in in services as an idiosyncratic process of gradual entrapment. The phenomenon has relevance for researchers and practitioners in complex service relationships, where lock-in was found to be a likely occurrence but difficult to grasp. Contents Theoretical Foundation: Path Dependence, Consumer Behavior and Service Relationship Research Model of the Consumer Lock-in Process Longitudinal Study with Service Consumers in a Higher Education Service Target Groups Researchers, teachers and students of business with a focus on consumer behavior and relationship-marketing, particularly the process in complex service relationships Executives and consultants in services companies with the core areas strategy, CRM, and customer retention The Author Benjamin Krischan Schulte obtained a Doctoral Degree in Business from Freie Universität Berlin in 2014
UR  - http://dx.doi.org/10.1007/978-3-658-08788-3
ER  -