TY  - BOOK
AU  - Guerzoni,Marco
ED  - SpringerLink (Online service)
TI  - Product Variety in Automotive Industry: Understanding Niche Markets in America 
T2  - SpringerBriefs in Business,
SN  - 9783319019079
AV  - HD28-70 
U1  - 658.514 23
PY  - 2014///
CY  - Cham
PB  - Springer International Publishing, Imprint: Springer
KW  - Economics
KW  - Engineering
KW  - Industrial organization (Economic theory)
KW  - Economics/Management Science
KW  - Innovation/Technology Management
KW  - Industrial Organization
KW  - Automotive Engineering
KW  - Market Research
KW  - Production/Logistics/Supply Chain Management
N1  - Introduction -- Chapter 1: Variety in the Automobile Industry -- Chapter2: The Economics of Variety -- Chapter3: Empirical Analysis -- Conclusion
N2  - This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety
UR  - http://dx.doi.org/10.1007/978-3-319-01907-9
ER  -