TY - BOOK AU - Frank,Robert H TI - Microeconomics and Behavior SN - 9780071263498 U1 - 338.5 PY - 2008/// CY - Boston PB - McGraw Hill KW - Microeconomics KW - Economic KW - Self-interest KW - Consumer behavior N2 - This book covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. The book features examples that help students develop economic intuition. It also introduces modern topics and focuses on developing a student's capacity to "think like an economist". ER -