TY  - BOOK
AU  - Vulkan,Nir
TI  - The economics of e-commerce: a strategic guide to understanding and designing the online marketplace 
SN  - 9780691089065 (cloth : alk. : paper)
AV  - HF5548.32 .V85 2003
U1  - 381.142 
PY  - 2003///
CY  - Princeton, N.J.
PB  - Princeton University Press
KW  - Electronic commerce
KW  - e-Business
KW  - Internet ---Marketing
N1  - Includes  index; Includes bibliographical references (p. 209-212)
N2  - This book provides professionals, investors, and MBA students the tools they need to evaluate the wide range of actual and potential e-commerce businesses at the microeconomic level. It demonstrates how these tools can be used to assess a variety of existing applications
UR  - http://www.loc.gov/catdir/samples/prin031/2002192494.html
UR  - http://www.loc.gov/catdir/description/prin031/2002192494.html
ER  -