TY  - BOOK
AU  - Kayode,Muyiwa
TI  - The seven dimensions of branding : : brand building from the african perspective 
SN  - 9781463434298 (pbk.)
U1  - 658.827  22
PY  - 2011///
CY  - Bloomington, IN
PB  - AuthorHouse
KW  - Branding
KW  - Marketing
N1  - Includes bibliographical references
N2  - Articulates the fundamental elements of the branding process, with specific reference to Africa's largest emerging market, Nigeria. It gives an insight into the peculiar challenges of creating and building successful brands in Africa and explains why global brands are not emerging from this vibrant continent. and shows how the universal principles of branding may be successfully applied in emerging economies
ER  -